It is easy to dismiss the things we don’t understand
It is easy to dismiss the things we don’t understand as irrelevant and of no use to us. Take Twiiter – it’s just a load of pointless chatter about nothing. Or Facebook – just a load of needy people collecting online friends because they have none offline. Or YouTube – a load of silly banal videos. Or blogging – wannabe journalists and writers writing their diaries online for all to see in a pathetic attempt to get someone interested in their little lives.
Although some of that is true of all of the social media platforms in part, these criticisms are very blinkered, and defensive. In fact, Twitter is an amazing platform for businesses to network, build real connections with customers, push innnovation and be ahead of the market. And Facebook is a great touch point where customers can easily interact with brands on their terms, YouTube is the second largest search engine in the world, and blogging is a great way of creating relevant sticky content, becoming experts in a field and increase SEO ranking.
But most importantly of all, the decision to ‘do’ or not to ‘do’ Social Media today is not about what will happen in the next 3 months, or next year. It is about what will be happening in 5 years time.
1. Where will Digital will be in 5 years time?
2. Where will your company will be in relationship to that?
3. Where will your customers be in relation to Digital and Social Media? Will it be part of their lives?
The answer which should come into your mind all flashing and big is: How can I afford not to get into Social Media?
How can I afford not to get into Social Media?
Below, for those who like a good list, we give you a list of reasons (eleven) why you cannot afford not to get into Social Media:
1. It is a logical extension of business networking allowing your employees and your business to learn, express, share and interact
2. Gives your brand narrative
3. Creates sticky content and therefore reasons for your customers to return to your site
4. Is a critically important touch point (and the easiest and fastest)
5. Creates brand ambassadors
6. Drives innovation in your business
7. Improves staff morale and internal brand value
8. Adds dynamism to static brands
9. Is the best feedback loop ever invented
10. Is now expected by your customers
11. Your future customers are growing up with it