Mono-channel interruption advertising dies! (sniff sniff – some mustachioed people cry but most don’t notice)
Brand storytelling in a fragmented world becomes the massive challenge
Multi-platform brand narrative experiences are the answer and become the norm
Brand advocates are suddenly worth their weight in gold (average weight of a brand advocate generally around 75 kilos – price of a kilo of gold is £27,372.37….you do the math!)
Awareness through Amplification of Activation is the bomb! and is found written on many Shoreditch pub toilet walls (sometimes including a mobile number that no one has ever called).
Finally, after more than 100 years of using the marketing funnel the wrong way up (because men don’t read instructions) – the funnel is finally inverted meaning marketeers begin to spend more money on creating advocates out of current customers than trying to carpet bomb disinterested consumers with messaging while they look down at their phones!
‘Moment marketing’ – a phrase coined in Farringdon to describe how advertisers need to use data to only advertise at the right moment in the right time in the right place – becomes the new buzz word across the world and Harvard immediately sets up an online YouTube Masters degree in the subject.
‘Parallel Partners’ (another term coined in Farringdon – every monkey has his day and writes a Shakespeare play, and this one is Farringdon’s it seems) describing the way advertisers must become their customer’s life partner only nudging them towards products & services in the right place at the right time in the right way – goes viral and Harvard Town twins with Farringdon in recognition of its awesomeness.
Opt-in always-on partner advertiser brand experience moments become the only acceptable form of advertising. All other types of advertising is ignored and sometimes worse, it is ridiculed and the creatives responsible are kidnapped by mobs and paraded in squares across the world and have their mustachios shaved off on live television.
Advertising is now a parallel experiential world that brand advocates opt-in to for weeks at a time. All other advertising messages are blocked out through advertiser controlled preference settings on iContact lenses.
Advertising finally returns to its local 1 to 1 relationship marketing roots – Mom and Pop become the new Creative Heads of the World Advertising Agency (WAA)…